RETAIL TRENDS & INNOVATIONS

Trends in retail prescription expenditures.

Rural Retail Innovations in India: New Dimension in Marketing

According to the great management guru Peter Ducker "the organizations’ have only two functions, one is marketing and other is innovation." Rural markets are characterized with huge potential for marketers, but at the same time pose several challenges to serve them with similar set of marketing mix used in urban settings. The main challenges in rural marketing are: Physical distribution, Channe...

Retailing Innovations in a Globalizing Retail Market Environment

Retailing Innovations in a Globalizing Retail Market Environment Werner Reinartz a,∗, Benedict Dellaert b,1, Manfred Krafft c,2, V. Kumar d,3, Rajan Varadarajan e,4 a Department of Retailing and Customer Management, University of Cologne, Albertus-Magnus-Platz 1, 50923 Cologne, Germany b Department of Business Economics, Erasmus University Rotterdam, Postbus 1738, 3000 DR, Rotterdam, The Nether...

Consumer and Retail Trends in China

Supermarkets and hypermarkets already dominate the markets of some larger cities, and their continued expansion from major cities into smaller cities is expected to further drive competition in the grocery retail sector. Of the various retail channels, hypermarkets are expected to have the most growth potential in the Chinese market and are benefitting from consumer trends toward convenience an...

Recent Trends in Public Sector Technological Innovations

Th is case study reports an innovative e-government experiment by a local government in Seoul, South Korea—Gangnam-gu. A new local political leadership in Gangnam made strategic use of e-government applications to exert greater political control over the local civil service bureaucracy. Th e authors fi nd that e-government applications possess political properties that can be applied eff ective...